Digital Brand Guidelines
Mission: Alberta Motor Association (AMA) required the development of the Digital Brand Guidelines. The goal is to provide expertise and recommendations that would foster cross-team collaboration, as well as reduce ambiguity within certain areas of the brand.
Solution: In terms of improving brand cohesiveness, I took the lead on creating certain sections of the new Digital Brand Guidelines, such as setting rules for consistent page structure, illustration, iconology, in-app messaging and PPC ads. The guidelines also include rule setting for cohesive page structure layout on responsive screen sizes, this process tied in UI/UX best practices and usability heuristics.
Client: Alberta Motor Association
My Role: UI/UX Design Lead
Deliverables: Brand Guidelines Development, Illustration, Iconology
Year: 2020
Live View:
AMA Brand Guidelines
Main Guidelines
The development of the digital brand guidelines serves the main goal of unifying processes and improving project awareness between the UX/UI Design Team and Marketing Team.
Section Development:
Page Structure and Layout
PPC and Google Ads
Brand Iconology
Illustration Guidelines
The illustration brand guidelines creates awareness of how illustrations are an important pillar in the overall brand voice—and what the considerations are for brand cohesiveness.
The guidelines was shared between the UX/UI Design Team, Creative Team, and Marketing Team.
Section Development:
Brand Connection
Visual Style
Creating Illustrations
Illustration Usage
Firebase Guidelines
The in app-messaging (Firebase) guidelines was presented to the Marketing Team to explain the UX best practices and process for message creation.
Section Development:
Firebase Introduction
UX Best Practices
Composing a Campaign
Message Visual Treatment
