Boost Alberta
Mission: With the impact of COVID-19, local businesses are facing one of the biggest challenges we’ve seen in our lifetime, and Albertans are feeling isolated. AMA wants to support Alberta by creating feelings of safety and connection.
Solution: The Boost Alberta campaign was created. It’s an opportunity for AMA members to support their favourite local businesses, improve their personal wellness and reconnect with their communities. Boost Alberta is a campaign that includes business features, personal dashboard, articles, voting system, curated lists, and member stories.
Client: Alberta Motor Association
Project Type: UI/UX, Mobile Design, Prototyping, Illustration
Year: 2020-2021
Desktop Design & Prototyping: Talana Tisdale and Isaac Amoah
Digital Illustration
A series of digital illustrations created within AMA’s brand. The illustrated scenes are used within the Boost Alberta campaign web pages. The scenes depict an customer shopping at a local small business, a customer shopping online, and a curbside pick up interaction.
Process & Prototyping
The Boost Alberta digital campaign was created through Adobe XD. From start to finish, this project involved collaboration with our marketing team stakeholders and web development team. The prototype walkthrough involved communicating page functionalities, interactive elements and various API integrations.
