Four DirectionsBranding, Print
Bank in the heart with Four Directions, a financial institution run by Boyle Street Community Services. Four Directions ensures Edmonton’s inner city agency clients who are homeless or living in poverty can open—often for the first time—a bank account with a mainstream financial institution. This is the first location in Canada to use biometric identification.
All portrait photos features real clients. The colour palette also reflects the community’s input and choices. The Four Directions logo depicts a vibrant city core, with arrows representing a city grid and its streets.
Creative Director: Dennis Lenarduzzi
Videographer: Kalyn Edworthy
Web Designer: Milan Simnovec