Leadership Conference

Branding, Multipage layout, Packaging

Leadership Conference

The 2015 ATB Catalyst Leadership Conference is the biggest leadership conference held within this financial institution to date—over 700 of the top leaders from ATB attended this event. Attendees consisted of high level team members, all branch managers, guest speakers, as well as sponsors. This event served as a means of spreading knowledge, innovation, stories, pride, and inspiration in the world of transformative banking.

Client: ATB Financial, People and Culture
Creative Director: Jeff Mclean
Copywriter: Lisa Babiuk
Account Manager: Rachel Wade

Branding, corporate identity, multipage layout, packaging, typography

Project Deliverables:

Concept development, theme board, and pitch
Package consisting of agenda, invite, magnet, and accordion piece
76 page program book
Digital slides

Lilian Lam Designs

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