ATB Story PosterIllustration, Print, Typography
ATB Financial’s Story posters features 94 carefully selected words that provide a platform of guidance for transformation within the company culture. These promises are also outwardly communicated to the external audience. The Story posters have a core message of focusing on re-imagining, innovating and transforming banking with the customer happiness in mind.
The Story posters are placed up in the corporate offices and throughout 173 branches across Alberta. The poster features custom handlettering and illustration to capture a sense of freedom in expression, while placing “Reimagine it” as a primary message.