Resonate Campaign

Advertising, Print

Resonate Campaign

I was a part of ATB Financial’s internal agency team who produced the campaign that launched the complete rebrand of the financial institution, which featured ATB Listens. The brand was launched both internally within the company and externally throughout Alberta with multiple tactics through print and digital mediums. ATB Financial’s Resonate was sung by 12 different Albertan bands—they were all provided a financial grant to support their unique endeavours as musicians.

Design Pieces:
Resonate song download card
• Band posters for surprise concerts throughout Alberta (12 bands total)
• Custom Snapchat filters provided for each band
• Elevator wraps for ATB internal launch of the new brand

Creative Direction: Dennis Lenarduzzi
Associate Creative Directors: Ramzi Sarieddine, Jacqueline Comer
Senior Copywriter: Ben Spencer
Videographer: Kalyn Edsworthy

ACE Award of Distinction 2017 – Advertising Campaign


Lilian Lam Designs

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