ATB Financial’s 2017 Student Campaign promotes the ATB Students First Account at various university locations. Booths were set up where ATB team members were available to talk about student banking benefits, while introducing the target audience to the contest featuring a chance to win $1500 towards their next trip. Popular get-away locations inspired the contents of the illustrations: a summer beach scene and a winter mountain scene.
Hot or Cold? Play to win $1500. The contest involves interaction with iPads set up at the location with the downloaded game app. Custom illustrations were created for the in-situ booth backdrop and animated app elements.