ATB Resonate Campaign
I was a part of ATB Financial’s internal agency team who produced the campaign that launched the complete rebrand of the financial institution, which featured ATB Listens. The brand was launched both internally within the company and externally throughout Alberta with multiple tactics through print and digital mediums. ATB Financial’s Resonate was sung by 12 different Albertan bands—they were all provided a financial grant to support their unique endeavours as musicians.
Client: ATB Financial
Role: Graphic Designer
Responsibilities: Print Design, Environmental Branding, Social Media Assets
Year: 2016
ACE Award of Distinction 2017 – Advertising Campaign
Resonate Campaign Video
This clip was featured on TV commercials throughout Alberta during the year of 2017. It showcases local singers and beautiful Albertan scenery. Imagery throughout the video has symbolism of a sound wave with its organic visual shape.
Videographer: Kalyn Edsworthy
