Adopt a Bee
Mission: Alberta Motor Association (AMA) has a goal of raising $1 million dollars that goes towards making a difference in the community. Through this initiative, money will go towards the AMA Community Foundation, funding initiatives in four key areas: Childhood Safety, Food Security, Climate Good and Traffic Safety.
Solution: Developed a campaign landing page and payment funnels that includes Moneris payment system integration. The landing page includes a live tracker that updates to feature names, locations, and quantity of bee adoptions in real time. Users that have adopted a bee through the landing page will receive a custom certificate that is automatically generated through completion of the payment funnel.
Client: Alberta Motor Association
Role: UI/UX Design Lead
Responsibilities: User Flows, Prototyping, Illustration, Email Design, Quality Assurance (QA) Testing
Year: 2023
View Live Site Here:
Adopt A Bee
UX/UI Design
High fidelity UI designs for the Adopt a Bee landing page and payment funnels.
My Role:
Lead designer as primary point of contact between cross-functional teams in Marketing,
Communications, and Web Development.
Approval Process:
Received VP and Executive level buy-in.
Email Receipts
Email receipts are sent at the end of the user flow. Email triggers are based on the user choosing to adopt a bee
or making a monetary donation.
Variations:
Cash donation only
Bee adoption with certificate link
Bee adoption with no bees named
Adoption Certificate
If the user chooses to name their adopted bees, they will receive a custom certificate per bee name. The certificates are automatically generated to show the inputted bee name.
The certificate features custom brand illustrations
8.5x11 PDF files are provided as a download links to allow for printing
The primary target audience are classroom teachers with students, as well as families with young children
Quantitative Results
Over 2800 bees have been adopted within the first 2 weeks after launch
$30,000 has been raised after 1.5 years of campaign page launching. All donations goes towards AMA community initiatives.
