Four Directions Financial
Bank in the heart with Four Directions, a financial institution run by Boyle Street Community Services. Four Directions ensures Edmonton’s inner city agency clients who are homeless or living in poverty can open—often for the first time—a bank account with a mainstream financial institution. This is the first location in Canada to use biometric identification.
All portrait photos features real clients. The colour palette also reflects the community’s input and choices. The Four Directions logo depicts a vibrant city core, with arrows representing a city grid and its streets.
Client: ATB Financial + Boyle Street Community Services
Role: Graphic Designer
Responsibilities: Branding, Print Design, Web Assets
Year: 2017
Featured on: CBC News, Global News Edmonton, and Canada NewsWire
Four Directions Financial
“Every single customer has a story to tell. A story about their hopes, dreams and challenges. A story we want to hear.
Because that’s how we can truly help make banking work for them.”
Videography: Kalyn Edsworthy
